In layman’s terms, it makes coding faster, due to not needing to do brackets or most of the conventional coding styles developers are used to.
DanzLive started using PUG on a daily basis as a method of saving time, this started saving our customers time and money, for simple websites it reduced the time spent on actual development.
As an illustration of how much lighter PUG is, both the HTML code (left) and the PUG code(right) produce the same output:
